
Companies like yours are turning their know-how, spreadsheets and processes into software platforms (SaaS).
With our proven approach, you can harness the true potential of your hard-earned knowledge and leverage it to create a high-performing, revenue-generating asset.
Your Know-How as an Asset
Are you looking for a better way to
leverage your know-how?
create a competitive advantage?
grow what you do to help 1000s of people?
move your business into a new category away from the noise?
move on from full time employment or consulting?
build a legacy from what you do?
Have you ever considered turning that knowledge into a valuable asset?
One that not only generates revenue but also appreciates in value over time?
See our growing portfolio to get an idea of what is possible.
The Levels of Value
As a subject matter expert, you may have experienced different stages in your journey to maximize the value of your expertise.
Let's explore the hierarchy of value and understand how each stage brings you closer to financial success:

5. Translating Your Know-How into a Software Platform
At Redgum, we believe the highest return lies in a software platform that delivers the value of your knowledge every time your customers need it.
By harnessing the power of technology, our process helps you transform your expertise into an asset that generates ongoing revenue and provides unparalleled leverage for your Know-How.
Why build a solution from your know-how?
Building your solution into a technology platform for your know-how can offer numerous benefits.
Automation: A platform can automate many of the processes involved in delivering your know-how.
This can free up time for you to focus on other aspects of your business.
Revenue streams: Building a platform allows you to monetize your know-how in multiple ways.
This can create a steady stream of recurring revenue and multiple streams provides protection if one is challenged.
Customization: A platform can be customized to meet the specific needs of your target audience.
This can make your platform more appealing to users and increase your customer retention.
Analytics: A platform can provide valuable insights into how users are interacting with your know-how.
This can help you optimize your platform for better user engagement and satisfaction.
Scalability: A platform can be easily scaled up or down to meet changing demand.
This means you can easily grow your platform as your business grows.
Accessibility: A platform allows users to access your know-how from anywhere in the world with an internet connection.
This means you can reach a wider audience and increase your potential customer base.
Overall, building a platform from your know-how can provide a range of benefits that can help you grow your business and reach new audiences.

The Steps to unlocking the value of your know-how
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1. Know-How Commercialization Plan
Through a series of workshops, we work with you to build a comprehensive plan that guides you through the entire process of commercializing your know-how.
We collaborate closely with you to refine your concept description, determine the optimal business and revenue models that maximize leverage and customer retention, and provide detailed guidelines on branding, sales, and marketing strategies.
Additionally, our plan includes a high-level software architecture with cost estimates, pricing models, and investment opportunities, ensuring a solid foundation for the success of your SaaS platform.
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2. Know-How Translation Methodology (Redprint)
Our unique know-how translation methodology, known as Redprint, ensures a seamless transition from your expertise to a tangible software solution.
Redprint provides a common English-based translation of your know-how, enabling both customers and developers to understand and agree on the solution before it is implemented.
This streamlined approach enhances communication, collaboration, and alignment between all stakeholders, resulting in an effective and efficient development process.
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3. Deliver Process
Our agile and customer-centric Deliver Process combines long-term strategic planning with the ability to adapt along the way.
By focusing investments on the highest value returns, we keep all parties focused on the desired outcome.
This approach empowers you to make informed decisions, adapt to market demands, and maximize the value and impact of your SaaS platform.
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4. Launch and Scale
We partner with you to develop the right marketing and sales mix for your platform, ensuring successful launch and scalable growth.
Our team provides ongoing support to optimize the technical solution as it scales and adapts to market demand.
Additionally, we offer comprehensive training programs to empower your technical staff, from support roles to key positions, enabling your business to thrive.
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5. Growth and Exit Strategies
Redgum understands the importance of long-term success and provides support for your growth and exit strategies.
We have extensive contacts in various markets, including business advisors, strategic partners, HR experts, angel investors, venture capitalists, public listing support, government grant opportunities, and strategic acquisition companies and brokers.
We will bring the right mix of support you need to help realise your goal.
This approach allows you to balance capital investment with growth driven by revenues coming from the solution as it evolves.
Depending on your chosen path, we aim to support you on your journey, ensuring the best outcomes for your Know-How Platform.
Step 1. Unlock the True Value of Your Expertise
Schedule Your Free Discovery Call Today
Are you ready to explore how your intellectual property (IP) can be commercialized through a Software-as-a-Service (SaaS) platform?
Redgum invites you to schedule a free 45-minute discovery call to gain insights into the commercial potential of your Know-How and determine its suitability for our Know-How Commercialization Plan.
Not ready yet?
Join our preparation space where we provide you with a range of free education, legal and other resources you need to prepare your solution.
Clients we have helped already


















How do you spot your opportunity?
Transparency is key
For many entering this field software development can be opaque, confusing and there are a lot of bad stories. Redgum’s process provides you the clarity at each step of the journey so you know where you stand throughout.
Read about our communication, how we take responsibility, and how we decode development for you.