Companies like yours are turning their know-how, spreadsheets and processes into software platforms (SaaS).

With our proven approach, you can harness the true potential of your hard-earned knowledge and leverage it to create a high-performing, revenue-generating asset.

Your Know-How as an Asset

Are you looking for a better way to

  • leverage your know-how?

  • create a competitive advantage?

  • grow what you do to help 1000s of people?

  • move your business into a new category away from the noise?

  • move on from full time employment or consulting?

  • build a legacy from what you do?

Have you ever considered turning that knowledge into a valuable asset?

One that not only generates revenue but also appreciates in value over time?

  • APS Optima

    Redgum built a newspaper digital twin enabling APS to offer an entire suite of products uplifting the pre-press newsprint publishing industry.

    Optima contains plans for every edition for every title that a newspaper group owns. The platform has grown to 12 products all working off the digital twin data.

    For large newspaper groups everyone now has a complete forward planning picture of every product they produce.

  • Australian Grand Prix

    Australian Grand Prix Corporation needed to be able to manage the growth of their organisation from 40 staff during the year to 16000+ staff for the primary F1 event and 4000 for the MotoGP.

    They had a range of spreadsheets, checklists and legacy systems each managing an apsect of their problem.

    With Redgum they designed, built and maintained a solution that handled they entire workflow ensuring they could easily scale for each event.

  • OneTrack

    After 30 years supporting his clients, a construction lawyer defined the processes required for Legal administration of construction projects to ensure they stay on track.

    The platform translates a construction lawyer’s knowledge of what a construction company needs to do in order to stay out of court into defined processes for the companies administration staff to follow.

    This platform connects the primary contractor and all their subcontractors through a single platform ensuring everyone involved can play their part at the right time.

  • Eat By Design

    One Nutritionist is changing how dietitians and nutritionists interact and earn from their customers.

    Connecting practitioners with their customers through an App, changing the relationship from 5 x 1 hour visits per year into a weekly meal plan tailored exactly to the patients needs.

    It also changed the payment dynamic from $150 per consult, with the need to constantly find new customers, to a consult combined with a $10-$25 per week ongoing from the same customers.

  • atPace

    Two specialist project portfolio management consultants had developed a process to make large corporates agile and adaptive by identifying bottlenecks in resource allocation across the organisation.

    The key system supports the management discipline of forward planning and adjustment our clients had pioneered.

  • Orders On the Go

    A sales person for a supply company is changing tradies’ relationship with their materials suppliers.

    Moving from voice mails left after hours listing plaster, nails and supplies a tradie needs, and replacing it with a tablet app the tradie uses onsite to place the order, nominate the delivery site.

    The supplier can response with an ‘Ok’, or ‘can't supply that date’; include invoices, or put them on credit check management; and feed this data into their downstream ordering systems automatically.

See our growing portfolio to get an idea of what is possible.

The Levels of Value

As a subject matter expert, you may have experienced different stages in your journey to maximize the value of your expertise.

Let's explore the hierarchy of value and understand how each stage brings you closer to financial success:

  • 1. Hourly Rate Work or Wages

    Starting out, many experts offer their services at an hourly rate or receive wages for their time.

    While this provides immediate income, it lacks the leverage required for sustainable growth and long-term financial independence.

  • 2. Consulting

    As you gain experience and invest in further education, you may be able to charge a premium for your services.

    However, your earning potential remains tied to the hours you put in. There's still a limit to how much you can earn without scaling your efforts.

  • 3. Productised consulting

    Realizing the need for leverage, you and your business may develop a product or service based on your expertise.

    This allows you to sell your offering to multiple clients, but it still requires your time and effort for each sale.

    Scaling becomes a challenge, as you constantly need new clients to sustain revenue and training staff is hard to teach all you know.

  • 4. Courseware

    To overcome the limitations of time, you might create a course to teach others your expertise. This removes the time barrier and allows for scalability.

    However, you are constantly finding new clients and marketing your course as customers only remain for a transaction or two, requiring consistent effort and investment.

5. Translating Your Know-How into a Software Platform

At Redgum, we believe the highest return lies in a software platform that delivers the value of your knowledge every time your customers need it.

By harnessing the power of technology, our process helps you transform your expertise into an asset that generates ongoing revenue and provides unparalleled leverage for your Know-How.

Why build a solution from your know-how?

Building your solution into a technology platform for your know-how can offer numerous benefits.

Automation: A platform can automate many of the processes involved in delivering your know-how.

This can free up time for you to focus on other aspects of your business.

Revenue streams: Building a platform allows you to monetize your know-how in multiple ways.

This can create a steady stream of recurring revenue and multiple streams provides protection if one is challenged.

Customization: A platform can be customized to meet the specific needs of your target audience.

This can make your platform more appealing to users and increase your customer retention.

Analytics: A platform can provide valuable insights into how users are interacting with your know-how.

This can help you optimize your platform for better user engagement and satisfaction.

Scalability: A platform can be easily scaled up or down to meet changing demand.

This means you can easily grow your platform as your business grows.

Accessibility: A platform allows users to access your know-how from anywhere in the world with an internet connection.

This means you can reach a wider audience and increase your potential customer base.

Overall, building a platform from your know-how can provide a range of benefits that can help you grow your business and reach new audiences.

The Steps to unlocking the value of your know-how

  • 1. Know-How Commercialization Plan

    Through a series of workshops, we work with you to build a comprehensive plan that guides you through the entire process of commercializing your know-how.

    We collaborate closely with you to refine your concept description, determine the optimal business and revenue models that maximize leverage and customer retention, and provide detailed guidelines on branding, sales, and marketing strategies.

    Additionally, our plan includes a high-level software architecture with cost estimates, pricing models, and investment opportunities, ensuring a solid foundation for the success of your SaaS platform.

  • 2. Know-How Translation Methodology (Redprint)

    Our unique know-how translation methodology, known as Redprint, ensures a seamless transition from your expertise to a tangible software solution.

    Redprint provides a common English-based translation of your know-how, enabling both customers and developers to understand and agree on the solution before it is implemented.

    This streamlined approach enhances communication, collaboration, and alignment between all stakeholders, resulting in an effective and efficient development process.

  • 3. Deliver Process

    Our agile and customer-centric Deliver Process combines long-term strategic planning with the ability to adapt along the way.

    By focusing investments on the highest value returns, we keep all parties focused on the desired outcome.

    This approach empowers you to make informed decisions, adapt to market demands, and maximize the value and impact of your SaaS platform.

  • 4. Launch and Scale

    We partner with you to develop the right marketing and sales mix for your platform, ensuring successful launch and scalable growth.

    Our team provides ongoing support to optimize the technical solution as it scales and adapts to market demand.

    Additionally, we offer comprehensive training programs to empower your technical staff, from support roles to key positions, enabling your business to thrive.

  • 5. Growth and Exit Strategies

    Redgum understands the importance of long-term success and provides support for your growth and exit strategies.

    We have extensive contacts in various markets, including business advisors, strategic partners, HR experts, angel investors, venture capitalists, public listing support, government grant opportunities, and strategic acquisition companies and brokers.

    We will bring the right mix of support you need to help realise your goal.

This approach allows you to balance capital investment with growth driven by revenues coming from the solution as it evolves.

Depending on your chosen path, we aim to support you on your journey, ensuring the best outcomes for your Know-How Platform.

Step 1. Unlock the True Value of Your Expertise

Schedule Your Free Discovery Call Today

Are you ready to explore how your intellectual property (IP) can be commercialized through a Software-as-a-Service (SaaS) platform?

Redgum invites you to schedule a free 45-minute discovery call to gain insights into the commercial potential of your Know-How and determine its suitability for our Know-How Commercialization Plan.

Not ready yet?

Join our preparation space where we provide you with a range of free education, legal and other resources you need to prepare your solution.

Clients we have helped already

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How do you spot your opportunity?

  • Look at what you know

    Through the years, your organization has gained a wealth of experience and knowledge

    You have managed to overcome challenges by creating forms and spreadsheets for each aspect of the business (marketing, sales, operations, projects, delivery, accounts management, and quoting)

    You could leverage these resources to develop a cloud solution or phone app.

    This solution could improve your business performance, create a new product for your customers or vendors, or even generate a new revenue stream by helping your industry address a common issue you already know the solution to.

  • What pains did you have?

    How have you managed to solve these issues through process, spreadsheets or organising your people better?

    Even if your solution is a bit clunky, only works with 1 or 2 people using it, we can usually translate this to a cloud platform that can scale as far as you want it to.

    Your competitors probably suffer the same and will pay if you can provide a solution.

  • Where does it all break down?

    If you can't think of a specific solution you have already found, think about the issues you have.

    Often the opportunities come from crossovers between departments, between subcontractors, between your customers and your sales, implementation or support teams?

    Many of the solutions redefine these relationships and supports or automates the interactions, ensuring they work “as they should” not “as they have evolved” to everyone's benefit.

  • Do you have an existing system?

    Redgum provide a retrospective Redprint process to capture the IP embedded in your existing non-cloud systems.

    This can then become the basis for a new cloud offering that leverages the learning you have already made, with the changes you wish were there.

Transparency is key

For many entering this field software development can be opaque, confusing and there are a lot of bad stories. Redgum’s process provides you the clarity at each step of the journey so you know where you stand throughout.

Read about our communication, how we take responsibility, and how we decode development for you.

To discuss your know-how

call Robin on

03 8352 6222