Your Know-how Commercialization Plan
It's time to turn your knowledge into a revenue-generating and capital-appreciating asset.
Redgum is here to guide you through the process of translating your expertise into a high-performing software platform that brings tangible returns.
You've invested countless hours honing your skills, learning the hard way and accumulating industry knowledge. Now, it's time to break free from the limitations of traditional income streams and explore the opportunities a software platform can offer.
By leveraging Redgum's expertise in developing software platforms, you can transform your knowledge, intellectual property, and know-how into a powerful asset that keeps generating revenue and appreciates in value over time.
When you put your business into the cloud, the rules of the game can change radically.
The definition of your customer, the pricing, the staff you have and what they do, how you market and sell it, and ultimately what your customers say to their friends about you.
The Know-How Commercialization Plan is a series of workshops for you to understand what you actually have, then what is possible and finally, what form is the best outcome for you and your solution.
The components of the plan are outlined below
Know-how and idea.
We unpack your know-how to understand what it does, who it helps directly, who gets the most benefit from it. This looks at the change your idea can bring in the market and the behaviours that the know-how should create.
Value.
You come to a clear understanding of the Value that needs to be developed, the change you wish to make within the market and ultimately the WHY you are tackling the problem.
Technology.
You get a high level layout for the key elements of the technologies required to deliver the result.
This is typically a combination of off the shelf existing components mixed with the custom elements that will make up the “secret sauce” of your solution.
Product.
Once you have a clear understanding of what your are building, who you are building it for and what form it will take, then its time to look at the specific aspects that need to be in place around the technology to make it successful in the market.
This involves creating guidelines for Branding, Marketing, Sales, rules for key messaging, relationships you need to establish, reseller arrangements, SEO/SEM targets and all the other elements that will make up a good product strategy.
Revenue modelling.
The flow of money between the parties involved in the operation is critical to how readily the platform gets adopted, how scalable you can be and ultimately the ongoing success of the solution.
Business Model.
Designing a business model, including the people (as roles) working in the business, the suppliers to the business, the other players in the eco-system around the business and how they all contribute into changing the behaviors in the target audience.
Your business goal.
Everyone is in a different stage, with different objectives, we look at what your goals are for this solution.
It could be
to package it and license it to someone else to execute on.
to build a good lifestyle business that doesn’t consume all your time.
a chance at a unicorn requiring several rounds of VC investment to scale worldwide.
to sell in 5-8 years with an exit over $2M.
or maybe you want to scale what you have ready to hand to the next generation.
The Results
The end of the process provides you with a clear Business model, Revenue Model, Product Guideline, and Technology overview that supports delivering your know-how to your audience at scale.
High-Level Concept Description: We distill your know-how into a compelling concept description that captures its unique value proposition.
High-Level Software Architecture: Visualize your software platform's architecture, gaining a clear understanding of its functionality and user experience.
High-Level Software Architecture Notes and Considerations: We delve into key considerations such as scalability, security, and performance, ensuring your platform is built for success.
Pricing Model Options: Explore various pricing models that align with your target audience and revenue goals, including a pricing card showcasing different tiers.
Primary Revenue Model Spreadsheet: Analyse essential financial indicators such as breakeven analysis, scalability projections, estimated income, and customer retention. This shows how you will get to your goals and define the key criteria to judge your progress on.
Risk Analysis: Identify potential challenges and develop strategies to mitigate risks, ensuring a robust and resilient software platform.
Cost Estimates: We provide detailed cost estimates for MVP and future development stages, giving you a clear picture of the investment required.
Investment and Funding Options: Discover available investment and funding opportunities, including ESIC incentives, R&D grants, and R&D tax concessions.
This sets you up, heading in the right direction and gives you a roadmap to make an informed decision about your next steps.
Book a call with Robin to discuss how best to commercialize your know-how.
During your 30-minute discovery call on Zoom, we will cover the following key areas:
Understanding Your Asset and Market: We'll dive deep into your asset, helping you gain a clear understanding of its potential and the market it caters to. We'll explore how technology assets can maximize the value of your expertise and offer insights into market trends and user needs.
Discovering Your Intellectual Property (IP): If you're unsure about your IP, we'll guide you through the process of identifying and recognizing it. Our discussion will revolve around finding your unique IP and how it contributes to the value you offer to your target audience.
Introduction to Your IP: For those already clear on their IP, we'll delve into its significance, the value it has online, and who it benefits. We'll help you understand how your IP can be leveraged to create a software platform that caters to the needs of your target market.
Market and Users Discussion: We will look at your potential target markets and users. Understanding their preferences, pain points, and expectations is crucial in designing a software platform that truly resonates with their needs. It will also inform who is the best group to pay.
Q&A Session: The discovery call concludes with a Q&A session where you can ask any questions you may have to ensure you have a clear understanding of the next steps.