Redgum built a newspaper digital twin enabling APS to offer an entire suite of products uplifting the pre-press newsprint publishing industry.
What did Redgum do?
Created a digital twin of a newspaper called Optima.
Optima contains plans for every edition for every title that a newspaper group owns. The platform has grown to 12 products all working off the digital twin data.
The products include page plans for editions, financial models for the edition and monthly titles, cross edition and title reservation and selling, press configuration planning, advertising rules and editorial planning.
This platform provided the basis for a product suite that has allowed APS to grow to be one of the most well known in their industry for Australia and New Zealand.
What does it mean for our Client?
What does it mean for their Customers?
For large newspaper groups everyone now has a complete forward planning picture of every product they produce.
Sales, editorial and production teams can coordinate all from the single platform.