A team of researches and product designers worked on a device to electrically stimulate the affected area and start the nerves working again. A lot of effort and time went into the device, the design, and how it would fit various patients.

The key thing the team were overlooking was the processes involved connecting nurse and patient. The nurses were required to review the patient feedback and adjust the timing and duration of the device along with dietary and medicine changes.

The software platform was designed to

• Provide a holistic view of the patient through treatment and recovery.
• Connect to each patient and gather daily assessment feedback.
• Provide nursing staff the ability to focus on problem cases.
• Provide nursing staff with the ability to adjust and provide feedback to patients daily.
• Manage subscriptions

The benefits the software platform provides include

• Reduce the costs involved in scaling the business
• Collect critical ongoing data about all patients to help improve subsequent versions.
• Expand the sales reach to disimpaction patients that were not nerve related.
• Expand the applicability reach from 20% of chronic patients to 70% of total market affected by the condition.
• Change the revenue model from a single product sale event to an ongoing 6-9 month subscription revenue stream.
• Increase the effectiveness of a small team of highly trained nurses, who manually could look after 20 patients a day, using the platform and intelligent filtering could address hundreds of patients.