Software development – Increase your ROI
by spending more on planning

With every software development project, your ultimate aim is to improve your Return On Investment. What differs from project to project is how ROI is measured. You may measure success by how much your custom software streamlines business process. Your ROI may be reducing the amount of times information is handled. It may be an improvement in the accuracy of information. Your ROI might be increased sales, improved customer satisfaction. It could be the volume of users or revenue generated by software uptake.


Whatever your goal, the most predictable way of improving ROI on any software development project is with better scoping, planning and design.

Start by challenging your own beliefs

Most people who want to develop software have developed their business model from a single perspective. It’s either from wanting to solve a problem they have experienced themselves or an idea for what they perceive the problem to be.

When engaging Redgum’s leadership team at the start of a project, you gain the additional perspective of those with a much broader and deeper understanding of bringing software to market.

Who’s your target audience?

One example of a project where Redgum’s leadership has changed the business model was for a Veterinarian software solution, where the original brief was to combine a vet management with Skype and a calendar solution. It seemed logical to improve on an existing solution. The problem was that the initial approach required Vets to change from a solution they had already accepted, without any significant payoff.

Redgum reviewed the brief and came back with an alternative business model, where the Vet was the clients and the pet owner the customer. This shift in perspective allowed a business model where the Vet would be encouraged to use the solution if they wanted new customers. It also allowed for a business model where the Vet did not have to pay for the solution. As this solution now has value to Vets, user acceptance is no longer a hurdle.

The perspective Redgum brought to the project has improved participation levels, as well as improved the ROI.

Is your software idea the barrier or the bridge?

Software can either be the barrier or the bridge. It can either help people achieve their goals faster or slow them down. The right software will enable, not limit. The more complex the solution, the less likely it is to be adopted by end users. Simplicity should always be the aim.

When you bring Redgum to your team earlier in the scoping and planning process, you will benefit from Redgum’s experience with streamlining the user experience. You may have a preconceived idea of the best way your software can take a customer or end user from A to B. Redgum will probably challenge that view and provide you with an alternative perspective that will develop greater value to users, and possibly reduce development costs and time.

Spend a dollar, save $10

For every dollar you spend on correctly scoping, planning and designing your software, you can expect to save $10 on development costs. The average software development project has millions of lines of code. If you have not planned and designed your software project in enough detail, then you may end up paying for an enormous amount of code that will eventually be discarded.

If you have accurate scoping, planning and design for your software solution, you can also identify opportunities to use existing code libraries (such as the one Redgum has developed) to reduce the time and cost of development.

Use Redgum to improve your software ROI

By working with Redgum from day one, you have access to a leadership team who can develop your business model and challenged any entrenched perceptions of the ‘right’ approach.

You also benefit from Redgum’s Redprint™ project scoping, design, costing, and management solution, which will help you maintain control over your project throughout its lifecycle.

The other benefit of becoming a Redgum client is access to its coding libraries. These libraries have the potential of reducing development and testing costs, as well as reducing the time to market.